Your employees are talking about you. The question is: what do they say when you’re not in the room?
You can invest thousands of euros in HR communications, but if the day-to-day reality for your teams doesn’t match up, the message rings hollow. Your employer brand starts in-house, not on social media.
3 tell-tale signs:
● Staff turnover in the first 6 months (a sign of a broken promise).
● The employee referral rate (do your employees recommend your company?).
● Glassdoor reviews… even the ones nobody dares to read.
A strong employer brand is one where there’s consistency between what we promise and what we deliver.